Ruba Automotive Pakistan (Pvt.) Limited, a subsidiary of Ruba SEZ Group, is a private limited company. The company’s business is assembly-cum-progressive manufacture and sales of tractors and trading of parts and implements related thereto. The company is recently incorporated on Feb 10, 2012 and commenced its commercial operations immediately thereafter.
RUBA SEZ group has brought to Pakistan, few of the leading brands of the world. RUBA SEZ Group has developed into a dynamic group of companies with the common goal of contributing to the economic and social growth of Pakistan. The group expands to harboring various world class projects including Haier, Ruba-Digital, MCC RUBA, RUBA Automotive etc.
A project of RUBA Automotive, RAHI tractors are a new revolution in farm mechanization of Pakistan. These state of the art tractors are one of the finest innovations in Pakistani agriculture market. Our unmatched tractors do not only exceed in innovation but also achieve the finest efficiency and environmental standards. RUBA Automotive Pakistan Pvt. Ltd. is expanding a dealership and after-sales network for RAHI Tractors throughout Pakistan to contribute as the front runners in agri-mechanization.
Our best automotive solutions will embark us on a journey which will make us the nation’s pride in its true sense. We are introducing small horse power tractors keeping in mind Pakistan’s rapidly decreasing land spread and continuously decreasing individual land holdings. Our customized implements, wider product range and an excellent after sales network will ensure the un-matched innovation and outstanding performance of our products. Our agriculture machines are evidently faster, stronger and more eco-friendly than our competitors. We proudly delineate the fact that
we have initiated the journey that the rest will follow. We believe we will lead the way for a more dynamic and vibrant automotive culture in
today’s digital era.
I stand proud today to have laid the foundation of Pakistan’s automotive revolution.
RUBA Automotive Pakistan.
To grow as the front runners in agricultural mechanization of Pakistan.
To become the prime partner of choice in agricultural, turf, forestry and construction throughout Pakistan. We aim to grow through superior customer service, innovative value addition and quality.